Brand, packaging, and web design by Natasha Jen and her team for tea-commerce company Teabox.
New York City based graphic designer Natasha Jen and her team were tasked to develop a new brand identity for Teabox, a tea-commerce company with the aim to revolutionize the experience of one of the oldest drinks. While working closely with Teabox founder Kaushal Dugar and marketing director Rohan Jahagirdar, Natasha’s team has created a new visual experience as well as an extensive stationery system, packaging range, and website. Please read more below.
Teabox is located in Siliguri, Darjeeling – the heart of India’s tea-growing regions. Inspired by the rich visual history of tea production, the design team has developed a custom stencil typeface. The authentic feeling of the typography has been combined with a more contemporary touch. Furthermore, the designers have created a color system for all different types of tea. A unique icon set has been designed to represent things like steeping methods and factors such as time or temperature. You can see more of the project below or visit Natasha Jen’s portfolio on Behance.
All images © by Natasha Jen.