STOCK – Store Branding by Studio Newwork

Store and retail branding, packaging design, and e-commerce web design by Studio Newwork for STOCK.

Established in 2011 in the heart of New York City, STOCK is a store that offers a unique perspective on international menswear and current New York fashion trends. With an online store and retail space in Ishikawa, Japan, they provide a global perspective on fashion and distribution.

STOCK – branding and stationery design by Studio Newwork.
STOCK – branding and stationery design by Studio Newwork.

The creative team of Studio Newwork was asked to develop a brand identity consisting of a new logotype, a stationery set, diverse packaging materials, hang tags, shopping bags, gift boxes, and a new website with integrated online shop. The logotype is based on a custom typeface consisting of bold, sans-serif letters with a special trimming for the characters “T” and “K”. The clean identity design is mainly characterized by black typography and a black frame on a white background. This concept can be found everywhere, ranging from the store interior to all branding materials.

Close up of the stationery system.
Close up of the stationery system.
Some boxes of the clean designed packaging range.
Some boxes of the clean designed packaging range.
The packaging includes unique men's style fashion.
The packaging includes unique men’s style fashion.
The bags of the store.
The bags of the store.
The team of Studio Newwork developed a clean and minimalist brand identity for the store.
The team of Studio Newwork developed a clean and minimalist brand identity for the store.
Website with e-commerce shopping system.
Website with e-commerce shopping system.
The store in the heart of New York City.
The store is located in the heart of New York City.

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