Store and retail branding, packaging design, and e-commerce web design by Studio Newwork for STOCK.
Established in 2011 in the heart of New York City, STOCK is a store that offers a unique perspective on international menswear and current New York fashion trends. With an online store and retail space in Ishikawa, Japan, they provide a global perspective on fashion and distribution.
The creative team of Studio Newwork was asked to develop a brand identity consisting of a new logotype, a stationery set, diverse packaging materials, hang tags, shopping bags, gift boxes, and a new website with integrated online shop. The logotype is based on a custom typeface consisting of bold, sans-serif letters with a special trimming for the characters “T” and “K”. The clean identity design is mainly characterized by black typography and a black frame on a white background. This concept can be found everywhere, ranging from the store interior to all branding materials.
Feel free and discover more outstanding graphic design, packaging, and branding projects on WE AND THE COLOR.
