Optics Branding Concept by Lily Clark

Play Optics branding concept by Lily Clark, a Los Angeles, California based design student.

This visual identity concept for Play Optics is a student work by Lily Clark, created under the direction of Dan Blackman. It’s an optics branding concept based on Josef Albers’ simultaneous contrast studies making one color appear to be two. The entire project lasted two weeks from conceptualization to the final design.

The extensive set of printed collateral consists of an eye chart, stylish business cards, stationery, postcards, a lookbook, and signage. The nose bridge of the glasses was chosen as striking feature in both the logo and as a pattern on the eyeglass case, lens cloth, and website. More of Lily Clark’s design can you find here: lilyclark.com

Play Optics - Brand identity concept designed by Lily Clark under the direction of Dan Blackman.
Play Optics – Brand identity concept designed by Lily Clark under the direction of Dan Blackman.
Play Optics branding concept student work by Lily Clark.
Play Optics branding concept student work by Lily Clark.
A classy and modern visual identity.
A classy and modern visual identity.
A stylish optics identity.
A stylish optics identity.
Magazine imaging.
Magazine imaging.
Play Optics glasses.
Play Optics glasses.
Stylish eye test print with letters from large to extra small.
Stylish eye test print with letters from large to extra small.
Branding and stationery design by Lily Clark, a Los Angeles, California based design student.
Branding and stationery design by Lily Clark, a Los Angeles, California based design student.
Business cards and stationery.
Business cards and stationery.

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