Graphic design, illustration, and packaging design by studio Futura for African chocolate brand, Mon Choco from Ivory Coast.
Mon Choco is a chocolate brand that comes from a family with a long tradition working with cocoa. The granddaughter decided to push the company on a whole new level with a new distinctive brand identity. The Ivory Coast based company only works with locally harvested ingredients. After an initial briefing, studio Futura started to work on a concept that highlights this special effort in traditional as well as natural cultivation and harvesting. Read more below the first image.
The Mexican studio has created a series of lovely illustrations telling the story of the people who harvest the cocoa. These illustrations have been used as textures along all packaging materials. Futura’s packaging and branding solution conveys a friendly appearance. Furthermore, the concept visualizes the high quality of the products as well as the tradition in order to make delicious chocolates.
For the Mexican studio it was a pleasure to work on a brand and packaging concept for such a company that respects the handmade work, the land, and the high quality of ingredients. You can find some samples below. All photos have been taken by Ivan del Mal. Feel free and find more of Futura’s graphic work on their website.