Miselu – Startup brand identity by agency Character.
San Francisco-based branding and design agency Character was commissioned to create a modern and unique brand identity for Miselu, a local startup specializing in the development of music interfaces and several instruments to enrich and optimize the experience of creating music on the iPad. The young startup uses latest technologies in combination with a great attention to detail and intuitive design. Miselu is dedicated to bring the musical expression to a whole new level. Their first product release was the C.24, a two octave iPad keyboard that connects wirelessly via Low Energy Bluetooth. The product has been promoted on Kickstarter.
Character’s task was to create a brand identity for the young startup as well as a suitable product identity. A custom typeface was designed based on the idea that music is never static. The typeface reflects a medium in motion. Agency Character produced a brand identity that is innovative and modern as the product itself. The design is simple, modular, dynamic, and can exist both in the digital and physical world. The C.24 Kickstarter campaign was a great success with countless positive feedback.