Graphic design studio Polar was asked to help with a fresh brand identity for the geomarketing startup Mapfry.
Mapfry is a young startup specializing in geomarketing. Locations and points of sale are fundamental choices for many businesses. As regions and addresses are constantly changing, Mapfry builds and analyzes databases to interpret this movement, directing its efforts that these changes become market opportunities.
Studio Polar was asked to help with a suitable brand identity that reflects the company’s passion for maps, data, technology, and how this combination can transform everyday life and come up with solutions that have a real impact on society. Inspired by the main purpose of defining an exact spot for opening a business, studio Polar developed a flexible brand system based on coordinates and the map grid.
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