Graphic design, art direction, and rebranding by Oddity Studio for Manulife, an international insurance company.

Oddity is a Hong Kong-based graphic design and branding studio. Their creative team was asked to work on a new visual experience for Manulife. Contrary to the common designs known from the insurance market that tends to be overcomplicated, Oddity Studio’s designers came up with a new brand identity based on a non-corporate lifestyle.

The new visual experience is based on the motive of duality: being both rational and emotional. The graphic designers worked closely with the client for two years. Their work included the development of design principles, a logotype, a grid system, color swatches, hundreds of icons and illustrations, a new website, and a bespoke typeface that has been created in collaboration with the Playtype foundry.

Below you can find a few images of the brand identity. For those of you who want to see more of Oddity Studio’s creative work, please visit their website or follow them on Behance.

Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.
Manulife rebranding by Oddity Studio.

All images © by Oddity Studio. If you are looking for other inspiring work, please visit our Graphic Design and Branding categories.

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