Lucky 21 – film production company branding.
Blok Design is Toronto, Canada based studio specializing in the development of sophisticated visual and brand identities as well as graphic solutions for packaging, exhibit design, installations, and editorial design. Due to their long experience and an impressive portfolio of successful branding and design projects, they were picked as the right partner to help Lucky 21 with the development of a sophisticated brand identity. Lucky 21 is a film production company originally from Dallas, Texas. With the attempt to gain a foothold in the highly competitive market of Los Angeles, California, they decided to accompany this step with a new brand identity. After extensive analyzes, a brand character full of passion and humor has been revealed. The new film production brand identity refers to the balance between an off-kilter intensity with a straight modern graphic design and a playful voice.
Studio Blok Design produced a range of communication materials such as stationery, printed collateral, and some promotional items.