Mailing Campaign and Branding by Moodley Brand Identity for Werner Aisslinger’s Loft Cube on the rooftop of Hotel Daniel in Graz, Austria.
The Loft Cube has been designed by German product and industrial designer Werner Aisslinger in order to create an innovative solution for additional living spaces. With about 44 square meters, a clever interior design concept, and 360° views, the Loft Cube can be used for a wide range of applications. Since the rooftop installation of a one of those cubes, Hotel Daniel in Graz hosts probably the most spectacular suite of the city.
The design team of Vienna, Austria based studio Moodley Brand Identity was commissioned to develop a mailing campaign with the aim to draw interest to this project. They produced a little box with a look and feel that refers to the design of Werner Aisslinger’s Loft Cube. The box includes a range of printed collateral with additional information and images.