Brand development by design group Foreign Policy for the official museum store and cafeteria at National Gallery Singapore.

In 2016, the creative team of Foreign Policy was commissioned to create an extensive brand identity for Gallery & Co. – the official museum store and cafeteria of the National Gallery Singapore. It’s a cooperation between the museum itself and the operating company ‘& Co’. Foreign Policy’s creative team has developed a brand concept based on the idea of creating visual dialogues. The colorful identity conveys the experience of a place where inspirations and ideas collide. Numerous key visuals of circles, lines, squares, and triangles transport a distinctive visual language. A few images of the brand identity can be found below. For more, please visit the Foreign Policy website.

Brand development by Foreign Policy for the official museum store and cafeteria at National Gallery Singapore.
Brand development by Foreign Policy for the official museum store and cafeteria at National Gallery Singapore.
Colorful printed matters.
Examples of colorful printed matters.
Packaging close up.
Packaging close up.
Based on the idea of visual dialogues.
The concept is based on the idea of creating visual dialogues.
Promotional materials.
Promotional materials.
Museum store and cafeteria signage.
Museum store and cafeteria signage.
Packaging and printed collateral.
Packaging and printed collateral.

All images © by Singapore based design group Foreign Policy. Do not hesitate to find more inspiring projects created by designers and studios from around the globe. Our popular Graphic Design, Branding, and Packaging Design categories include a wide range of outstanding work.