Commodity – Branding.
Los Angeles-based branding and design agency Ferroconcrete works closely from the beginning with Commodity, a brand that turns fragrance into a modern essential. Ferroconcrete is responsible for the whole brand identity and packaging design. The design team created a modern and clean visual identiy for the brand that feels accessible for today’s generation. I really like the brand identity and I think “Whiskey” would be my scent. What’s yours?
![Commodity Fragrance Men Collection Commodity Fragrance Men Collection](http://weandthecolor.com/wp-content/uploads/2013/03/01-Commodity-Fragrance-Men-Collection.jpg)
![Commodity Fragrance Women Collection Commodity Fragrance Women Collection](http://weandthecolor.com/wp-content/uploads/2013/03/02-Commodity-Fragrance-Women-Collection.jpg)
![Commodity Men Packaging Commodity Men Packaging](http://weandthecolor.com/wp-content/uploads/2013/03/03-Commodity-Men-Packaging.jpg)
![Commodity Women Packaging Commodity Women Packaging](http://weandthecolor.com/wp-content/uploads/2013/03/04-Commodity-Women-Packaging.jpg)
![Commodity - Book Fragrance for Men Commodity - Book Fragrance for Men](http://weandthecolor.com/wp-content/uploads/2013/03/05-Commodity-Book-for-Men.jpg)
![Commodity - Tea Fragrance for Women Commodity - Tea Fragrance for Women](http://weandthecolor.com/wp-content/uploads/2013/03/06-Commodity-Tea-for-Women.jpg)
![Commodity - Design by Ferroconcrete Commodity - Design by Ferroconcrete](http://weandthecolor.com/wp-content/uploads/2013/03/07-Commodity-Design-by-Ferroconcrete.jpg)