Coffee House Branding by Anagrama

Coffee House Branding by Anagrama for Umutu Coffee Co.

Mexican graphic design and branding studio Anagrama was approached to develop a sophisticated coffee house branding for Umutu Coffee Company, which is a new Nigerian coffee house. Anagrama’s approach was to design a visual identity that reflects Nigeria’s new social coffee culture similar to companies like Starbucks or Tim Hortons.

Anagrama’s identity concept is a balancing act between creating someting completely new in this location but not too unfamiliar to the local market. The brand should be iconic, with a vibe of a contemporary lifestyle. The designers decided to stay away from a stereotypical African color palette. Instead, they mainly use the simple color combination of black and white to convey an eternally chic. The logotype was designed in form of a monogram. It conveys solidity and quality.

Anagrama’s graphic work included the complete branding concept, stationery and packaging design.

Umutu Coffee Co. - Coffee House Branding by Anagrama
Umutu Coffee Co. – Coffee House Branding by Anagrama
Umutu Coffee Co. Logo Design by Anagrama
Umutu Coffee Co. Logo Design by Anagrama
Umutu Coffee Co. Brand Packaging by Anagrama
Umutu Coffee Co. Brand Packaging
Umutu Coffee Co. Business Card Design by Anagrama
Umutu Coffee Co. Business Cards
Umutu Coffee Co. Food Packaging by Anagrama
Umutu Coffee Co. Food Packaging
Umutu Coffee Company - Stationery by Anagrama
Umutu Coffee Company – Stationery
Umutu Coffee Company - Stationery Design by Anagrama
Umutu Coffee Company – Stationery

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