Coffee House Branding by Anagrama for Umutu Coffee Co.
Mexican graphic design and branding studio Anagrama was approached to develop a sophisticated coffee house branding for Umutu Coffee Company, which is a new Nigerian coffee house. Anagrama’s approach was to design a visual identity that reflects Nigeria’s new social coffee culture similar to companies like Starbucks or Tim Hortons.
Anagrama’s identity concept is a balancing act between creating someting completely new in this location but not too unfamiliar to the local market. The brand should be iconic, with a vibe of a contemporary lifestyle. The designers decided to stay away from a stereotypical African color palette. Instead, they mainly use the simple color combination of black and white to convey an eternally chic. The logotype was designed in form of a monogram. It conveys solidity and quality.
Anagrama’s graphic work included the complete branding concept, stationery and packaging design.
![Umutu Coffee Co. - Coffee House Branding by Anagrama Umutu Coffee Co. - Coffee House Branding by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Branding-by-Anagrama.jpg)
![Umutu Coffee Co. Logo Design by Anagrama Umutu Coffee Co. Logo Design by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Logo-Design-by-Anagrama.png)
![Umutu Coffee Co. Brand Packaging by Anagrama Umutu Coffee Co. Brand Packaging by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Brand-Packaging-by-Anagrama.jpg)
![Umutu Coffee Co. Business Card Design by Anagrama Umutu Coffee Co. Business Card Design by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Business-Card-Design-by-Anagrama.jpg)
![Umutu Coffee Co. Food Packaging by Anagrama Umutu Coffee Co. Food Packaging by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Food-Packaging-by-Anagrama.jpg)
![Umutu Coffee Company - Stationery by Anagrama Umutu Coffee Company - Stationery by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Stationery-by-Anagrama.jpg)
![Umutu Coffee Company - Stationery Design by Anagrama Umutu Coffee Company - Stationery Design by Anagrama](http://weandthecolor.com/wp-content/uploads/2014/05/Umutu-Coffee-Co-Stationery-Design-by-Anagrama.jpg)