For Cara de Vaca, Anagrama Studio developed a brand identity and website that harmoniously guides the Mexican gastronomic proposal and restaurant experience.
Located in Monterrey, Nuevo León, Cara de Vaca is a warm illuminated place that celebrates fire cooking, natural wine, and classic drinks. Anagrama Studio created a brand identity that captures the lighthearted spirit of Monterrey’s popular culture through the brand’s typography, phrases, and winks.
The logo design is based on a mix of fonts inspired by business signs in downtown Monterrey in which owners make their own posters and advertising pieces. In addition, they created a typeface originating from the need to make lockups for social media while highlighting specific words.
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