Brand identity design by studio Futura for Native Seed, a California-based brand that creates cannabis products that people feel comfortable consuming.
Here comes another eye-catching brand identity project created by graphic design studio Futura. The studio has been commissioned to produce a new visual experience for Native Seed, a California-based brand that creates cannabis products based on nutrition safe for everyone to enjoy while receiving the important healing benefits of cannabis and other plant-based foods.
Inspired by the cannabis distortion effect of time that you experience from its compounds THC and CBD, Futura’s graphic design proposal is based on the idea that time doesn’t exist. The illustrations were created as frames in order to represent the sensations that one has while being high. Furthermore, the typography gives the brand an industrial feel that communicates the clean process behind the products, while the colors create a quick relationship with cannabis products and have a direct relationship with the region where they are grown.
Below you can see a few images of the brand identity. For more of Futura’s creative work, please visit their website.
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