Brand development by studio fagerström for unPacked—the first zero-waste supermarket in Madrid, Spain.

In 2018, design studio fagerström was commissioned to develop a suitable brand identity and packaging system for unPacked—Madrid’s first zero-waste supermarket. The sustainable store mainly offers groceries and hygiene products. Their brand name is based on the concept ‘without packaging’ since most of the products in the store are sold in bulk. The current movement of zero waste has its roots in the traditional way of selling and buying groceries as well as the increasing social concern for our environment.

“unPacked seeks to promote the reduction of the use of plastics and the generation of waste, promoting healthy, proximity and accessible food & products.”

Below you can find a few images of the restrained brand identity. For more of studio fagerström’s eye-catching work, please visit their website or have a look at the portfolio on Behance.

Branding, graphic design, and packaging by fagerström for unPacked.
The brand guidelines for unPacked.
Branding, graphic design, and packaging by fagerström for unPacked.
Only natural materials have been used for the printed collateral.
Branding, graphic design, and packaging by fagerström for unPacked.
A clean and modern packaging design.
Branding, graphic design, and packaging by fagerström for unPacked.
The eco-friendly paper-bag.
Branding, graphic design, and packaging by fagerström for unPacked.
The signage outside the store.
Branding, graphic design, and packaging by fagerström for unPacked.
Branding, graphic design, and packaging by fagerström for unPacked.

All images © by design studio fagerström. Feel free to have a look at our Graphic Design, Branding, and Packaging Design categories to find other inspiring projects.

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