Brand development by studio fagerström for unPacked—the first zero-waste supermarket in Madrid, Spain.
In 2018, design studio fagerström was commissioned to develop a suitable brand identity and packaging system for unPacked—Madrid’s first zero-waste supermarket. The sustainable store mainly offers groceries and hygiene products. Their brand name is based on the concept ‘without packaging’ since most of the products in the store are sold in bulk. The current movement of zero waste has its roots in the traditional way of selling and buying groceries as well as the increasing social concern for our environment.
“unPacked seeks to promote the reduction of the use of plastics and the generation of waste, promoting healthy, proximity and accessible food & products.”