443 Greenwich – Identity System by Pentagram

443 Greenwich, visual identity system and take away for prospective buyers developed by design consultancy, Pentagram.

With offices in London, New York City, San Francisco, Berlin, and Austin, Pentagram is one of the leading independent design consultancies. Natasha Jen and her New York City based team was asked to develop a visual identity system for the real estate project, 443 Greenwich. In addition, they had to design a multipart take away for prospective buyers as well as an informative website.

The geometric logo design refers to the historic 1883 Tribeca structure. The take away system consists of a custom made box with a brochure and floor plans. The new 443 Greenwich website is based on a responsive design showcasing interactive visuals of the project. Pentagram also developed several elements of the sales equipment such as signage, light boxes, and a series of exhibition style vitrines.

443 Greenwich, Identity system and take away for prospective buyers designed by New York City based graphic design consultancy, Pentagram.
443 Greenwich, Identity system and take away for prospective buyers designed by New York City based graphic design consultancy, Pentagram.
The 443 Greenwich logo design is based on the historic 1883 Tribeca structure.
The 443 Greenwich logo design is based on the historic 1883 Tribeca structure.
Open box with printed collateral.
Open box with printed collateral.
A first look inside the brochure with an old black and white photo of the historic building.
A first look inside the brochure with an old black and white photo of the historic building.
The brochure includes lots of information and images for prospective buyers and investors.
The brochure includes lots of information and images for prospective buyers and investors.
The home page of the new website.
The home page of the new website.
The mobile version of the new website.
The mobile version of the new website.

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