The Great Gatsby – Movie Branding by Like Minded Studioby Dirk Petzold on May 20, 2013 • 12:06 No Comments
The Great Gatsby.
Sydney, Australia-based Like Minded Studio collaborated with Baz Luhrman, Catherine Martin and the Bazmark team to develop the branding for The Great Gatsby movie. The team created an Art déco styled logotype that reflects the roaring 1920s and F. Scott Fitzgerald’s masterpiece. The complete customized typeface was inspired by the deco alphabet designs of K. H. Schaefer. Deva Studios was responsible to develop the final 3D titles. Final Gatsby poster layout: Concept Arts L.A.
Disclaimer: The Great Gatsby. Copyright of Warner Bros. Entertainment Inc. 2013 All Rights Reserved. Images are shown for the purpose of displaying the logo application. Photography by Like Minded Studio.
Client: Bazmark / Warner Bros
Creative Direction: Bazmark | Baz Luhrmann & Catherine Martin
Logo Branding & Typography: Like Minded Studio & Bazmark
GG Monogram: Bazmark & Tiffany & Co
Conceptual Logo 3D: Like Minded Studio
Background Illustration: Bazmark & Deva Studios
Animation & Final 3D Rendering: Deva Studios (Los Angeles)
Advertising Campaign: Concept Arts & Warner Bros (Los Angeles)
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
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