NOT A SWAN – Branding by Magnetic Stories

Brand strategy and brand communication by German design studio Magnetic Stories for startup NOT A SWAN – Finest folding objects.

NOT A SWAN is a young startup specializing on finest folding objects. They developed a technology that makes it possible to create origami objects as semi or fully automated production.

The German branding and design studio Magnetic Stories accompanied the young startup and helped with the overall brand development as well as communication design. They have created an outstanding and distinctive visual language, which has been applied to a variety of marketing areas such as brand communication or visual merchandising. The following pictures show the successful result.

NOT A SWAN - Brand strategy and brand communication by German design studio Magnetic Stories.
NOT A SWAN – Brand strategy and brand communication by German design studio Magnetic Stories.
A set of business cards printed on both sides.
A set of business cards printed on both sides.
This stationery set has been desitned for NOT A SWAN, a new startup that provides finest folding objects.
This stationery set has been desitned for NOT A SWAN, a new startup that provides finest folding objects.
The new website of the startup.
The new website of the startup.
Different origami folded objects, which were produced semi or fully automatically.
Different origami folded objects, which were produced semi or fully automatically.

If you like this project, then you should also have a look at our Branding and Graphic Design categories. These sections are equipped with countless projects, which were created by some of the best graphic designers and branding studios from all over the world.

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