Nasa GeneLab – art direction, graphic design, and corporate identity.
While working for Hello Monday, Sebastian Gram and Mads Bjerre, two art directors and graphic designers were responsible to create a sophisticated corporate identity for Nasa GeneLab.
The science of Nasa GeneLab examines the fundamental building blocks of life itself: DNA, RNA, the structure of proteins, and the molecular signaling processes. They research beyond gravity and search for answers in space that one day will lead to discoveries that push back the frontiers of understanding on Earth.
The graphic designers developed a new visual vocabulary that refers to graphical representations created for the analysis of DNA genome. This “super graphic” serves as a striking graphic design element in all brand materials such as stationery and digital design as well as the entire printed collateral. Below you can see the sophisticated result of this branding project.
