7-Eleven Brand Design.

Stockholm-based design studio BVD was commissioned to create a refreshing new brand identity for 7-Eleven’s cof­fee con­cept. BVD was working with the iconic stripes as fundamental design element to create a mod­ern, colorful and clean branding.

7-Eleven Visual Identity by BVD

7-Eleven Visual Identity by BVD

7-Eleven Brand Design by BVD

7-Eleven Brand Design by BVD

7-Eleven Rebranding by BVD

7-Eleven Rebranding by BVD

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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