Vietnamese agency Bratus has created a playful brand identity for Vinpearl Safari Open Zoo.
Ho Chi Minh City based branding agency Bratus informed me about their work for Vinpearl Safari, the largest wildlife care and conservation park in Vietnam. The Vinpearl Safari Park is located in Bai Dai, the northwestern coast of Phu Quoc Island. This unique place is home to 400 species of plants as well as 2000 wild animals representing 140 different species. In addition to its function as open zoological park, Vinpearl is also designated as a centre for research, breeding and preserving of the world’s rarest flora and fauna.
The creative team of agency Bratus designed a logo with a long-term oriented marketing strategy. It is composed of various animal symbols and a versatile color palette as well as a custom typeface. The arrangement of the animal symbols represents the shape of Phi Quoc island on the map. With this friendly and playful design, the entire branding concept creates positive emotions. Bratus developed a range of branding materials such as tickets, flyers, large flags, bags, and many more promotional items. Below you can see some examples of their graphic work for the Vinpearl Safari Open Zoo. To get some additional insights, visit the Bratus website.