Vinpearl Safari Open Zoo – Branding by Bratus

Vietnamese agency Bratus has created a playful brand identity for Vinpearl Safari Open Zoo.

Ho Chi Minh City based branding agency Bratus informed me about their work for Vinpearl Safari, the largest wildlife care and conservation park in Vietnam. The Vinpearl Safari Park is located in Bai Dai, the northwestern coast of Phu Quoc Island. This unique place is home to 400 species of plants as well as 2000 wild animals representing 140 different species. In addition to its function as open zoological park, Vinpearl is also designated as a centre for research, breeding and preserving of the world’s rarest flora and fauna.

The creative team of agency Bratus designed a logo with a long-term oriented marketing strategy. It is composed of various animal symbols and a versatile color palette as well as a custom typeface. The arrangement of the animal symbols represents the shape of Phi Quoc island on the map. With this friendly and playful design, the entire branding concept creates positive emotions. Bratus developed a range of branding materials such as tickets, flyers, large flags, bags, and many more promotional items. Below you can see some examples of their graphic work for the Vinpearl Safari Open Zoo. To get some additional insights, visit the Bratus website.

Graphic animal symbols created by branding agency Bratus.
Graphic animal symbols created by branding agency Bratus.
Brainstorming, the creative team has a meeting to discuss ideas and early design concepts.
Brainstorming, the creative team has a meeting to discuss ideas and early design concepts.
Safari logo creation in Adobe Illustrator.
Safari logo creation in Adobe Illustrator.
Agency Bratus also designed a custom typeface.
Agency Bratus also designed a custom typeface.
The custom typeface with all included letters.
The custom typeface with all included letters.
Bratus designed a colorful and friendly visual identity including numerous printed products.
Bratus designed a colorful and friendly visual identity including numerous printed products.
Vinpearl Safari Open Zoo - brand identity design by Ho Chi Minh City, Vietnam based agency, Bratus.
Vinpearl Safari Open Zoo – brand identity design by Ho Chi Minh City, Vietnam based agency, Bratus.
A white fabric bag with printed logo.
A white fabric bag with printed logo.
Paper bags in three color versions.
Paper bags in three color versions.
Also large flags were created.
Also large flags were created.
Vinpearl Safari Open Zoo, a branding project by Vietnamese agency Bratus.
Vinpearl Safari Open Zoo, a branding project by Vietnamese agency Bratus.
No ratings yet.

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here