A science and alchemy inspired brand identity design by Graphéine for Ux4Conversion.
Today UX means more than improving the usability of certain devices, mobile apps or websites. The expertise of Ux4conversion is mainly focused on increasing conversion rates to make companies more profitable through the science of UX. Parisian graphic design and branding studio Graphéine developed a brand solution that refers to Ux4Conversion’s scientific approach. The logo has been designed as if it were part of the Periodic Table. The explicit square shape conveys a sense of strict precision. This rather rational approach has been mixed with a fresh and more emotional feel caused by the use of a vivid color palette and different photographs. This way, the creative team of studio Graphéine developed a visual vocabulary that is both artificial and natural. Human silhouettes in fluorescent colors symbolize that people are still the center of any UX design.
Below you can see some examples of this vibrant brand identity. Graphéine’s work included the logo design as well as the development of a range of branding materials. You can find more of Graphéine’s design and branding solutions on their website, just check it out here.
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