A new nightlife inspired fashion label brand identity for Thom/Krom.
Karl Anders, a Hamburg, Germany based design office was approached by Thom/Krom to create a new brand identity for the international fashion label. Thom/Krom’s entire existing brand identity was revised. Design office Karl Anders created a new branding concept, which is inspired by the spirit of Nouvelle Vague and Avantgarde. The new visual identity is represented in any kind of media such as stationery, printed collateral, and website.
Thom/Krom’s new fashion identity reflects the feeling of an exciting night among the innumerable lights of the city. The imaging is completely focused on this vibrant scenery and the associated lifestyle, instead of images of the product itself. This concept is also found in the new slogan: “The night is your friend, my love”. Below you can see some images of the new fashion label brand identity. The selection includes images of various communication materials, business cards, brochure, packaging, and stationery.
