A simple yet elegant brand identity developed by Anastasia Dunaeva for the jewelry e-commerce brand, The Perfect Stack.

Russian designer Anastasia Dunaeva created a beautiful brand identity for The Perfect Stack, a jewelry e-commerce brand that sells high-quality diamond rings, bracelets, and necklaces. The main goal of the branding project was to create an elevated brand experience that translates a meaningful and personal brand story through a powerful visual identity. The client asked for a design that focuses on various combinations of rings and bracelets. Each product comes with a unique story. For example, one ring is for “The Day I Said Yes”, another one is for “The Day I Said I Do”, or one is a “Christmas Gift For Myself”.

Anastasia Dunaeva came up with a design based on a minimalist, jewelry-oriented geometrical pattern along with a strong sans-serif logotype. The identity creates a sophisticated touch. In addition, it visualizes a variety of perfect jewelry collections customers may own.

Below you can see a few images of the project. To learn more, just have a look at Anastasia Dunaeva’s portfolio or follow her on Instagram to stay up to date with her latest designs.

The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.
The Perfect Stack branding by Anastasia Dunaeva.

All images © by Anastasia Dunaeva. You can find other inspiring projects in our Graphic Design and Branding categories.

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