Art direction and graphic design by Alejandro Gavancho for the 80s inspired brand identity of Thanku.
Alejandro Gavancho is a multidisciplinary graphic designer specializing in branding packaging, editorial design, and art direction. He enjoys working with clients that are curious and open to new creative ideas. Thanku, a glasses brand with more than 10 years on the market, was definitely one of those clients. The family-run business decided to change the target audience, from being a traditional, very classic eyewear shop to focusing on a younger generation.
Using graphics, patterns, and collages, Alejandro Gavancho has created a visual experience that is both playful and professional at the same time. The chosen materials and finishes maintain a fine balance between minimalist design and being dominant and trendy.