Art direction and graphic design by Alejandro Gavancho for the 80s inspired brand identity of Thanku.

Alejandro Gavancho is a multidisciplinary graphic designer specializing in branding packaging, editorial design, and art direction. He enjoys working with clients that are curious and open to new creative ideas. Thanku, a glasses brand with more than 10 years on the market, was definitely one of those clients. The family-run business decided to change the target audience, from being a traditional, very classic eyewear shop to focusing on a younger generation.

Using graphics, patterns, and collages, Alejandro Gavancho has created a visual experience that is both playful and professional at the same time. The chosen materials and finishes maintain a fine balance between minimalist design and being dominant and trendy.

Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
An 80s inspired design based on striking patterns in black and white.
Thanku brand and packaging design by Alejandro Gavancho.
Packaging and brand materials.
Thanku brand and packaging design by Alejandro Gavancho.
Stylish new cases for the glasses.
Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
Thanku brand and packaging design by Alejandro Gavancho.
The brand artwork is a striking feature.

All images © by graphic designer Alejandro Gavancho. Find other inspiring projects in our Graphic Design, Branding, and Packaging Design categories.

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