Bread&Biscuit, an experimental brand identity conceptualized by Oddds The New Anthropology.
The branding experts of Singapore based agency Oddds The New Anthropology have created this beautiful identity for Bread&Biscuit. With a naming straight to the point, the team has created a logotype that visualizes the same clarity. Based on a customized font, the logotype acts like a clear and modern take on traditional typography. It creates an intended contrast to the secondary font used throughout the whole identity. The usage of free-form typography along with a set of deconstructed illustrations creates a unique brand experience far away from stereotypical designs. The illustrations of “hybrid creatures” make room for diverse interpretation. In most viewers’ eyes they appear like metaphors for uniqueness and the creation of something unprecedented. Please read more below.
On closer inspection, you’ll notice that the identity uses four different languages: English, Korean, Japanese, and Traditional Chinese. This linguistic fusion refers to the different influences of ingredients, tradition and taste.
Bread&Biscuit’s visual language incorporates diverse shades of navy blue in contrast with tan browns and hints of soft pastels. Seemingly random lines give the identity some kind of unstructured energy. The design team of agency Oddds has applied this visual language on a variety of branding materials such as business cards, biscuit packaging, menus, juice bottles, and a paper carrier bag with leather handles. Below you can find a few more images of the lovely designed Bread&Biscuit brand identity. I highly recommend you to check out more of Oddds’ creative work on WE AND THE COLOR or visit their website to get further information.