Stunning Brand and Package Design.
San Francisco, California-based graphic designer Fred Carriedo created this beautiful brand and package redesign concept for Sugar Deli, a food center in New York City.
![Sugar Deli Food Center - Identity Design by Fred Carriedo Sugar Deli Food Center - Identity Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Identity-Design-by-Fred-Carriedo-233564.jpg)
![Sugar Deli Food Center - Brand Design by Fred Carriedo Sugar Deli Food Center - Brand Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Brand-Design-by-Fred-Carriedo-2445357.jpg)
![Sugar Deli Food Center - Branding by Fred Carriedo Sugar Deli Food Center - Branding by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Branding-by-Fred-Carriedo-35474.jpg)
![Sugar Deli Food Center - Visual Identity Design by Fred Carriedo Sugar Deli Food Center - Visual Identity Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Visual-Identity-Design-by-Fred-Carriedo-343463.jpg)
![Sugar Deli Food Center - Identity Design by Fred Carriedo Sugar Deli Food Center - Identity Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Identity-Design-by-Fred-Carriedo-32463.jpg)
![Sugar Deli Food Center - Corporate Identity by Fred Carriedo Sugar Deli Food Center - Corporate Identity by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Corporate-Identity-by-Fred-Carriedo-4534356.jpg)
![Sugar Deli Food Center - Packaging Design by Fred Carriedo Sugar Deli Food Center - Packaging Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Packaging-Design-by-Fred-Carriedo-24656.jpg)
![Sugar Deli Food Center - Package Design by Fred Carriedo Sugar Deli Food Center - Package Design by Fred Carriedo](http://weandthecolor.com/wp-content/uploads/2012/12/Sugar-Deli-Food-Center-Package-Design-by-Fred-Carriedo-236345.jpg)
“The final project for my Package Design 2 class. We were asked to redesign a line of products for a deli that included cold meats, to-go containers, and specialty store items. I chose to redesign the Sugar Deli Food Center in New York and work with a modernized picnic concept based on the “Now Serving No.” tickets you often see in delicatessens. Each items carries a unique number with a description of the item on the label.”