Logo and identity design for Respice, a concept store located in Miami, Florida.
Eszter Laki is a Budapest, Hungary based graphic designer. She was hired to help with the development of a logo and identity design for Respice, a concept store that was first opened on June 6, 2013 in Miami, Florida. Respice offers selected products from around the world. The fine selection includes stylish fashion accessories and unique lifestyle products made by creative brands and designers.
Respice is Latin and means “to look”. The store mainly offers an exquisite range of sunglasses. For this reason, Eszter Laki created a logo based on a simple symbolism, which can be easily associated with the products. A dragonfly is an insect with particularly striking and powerful eyes. That’s why this little insect was used as distinctive logo.