Smack Lobster Roll – rebranding including logo design, illustration, packaging, print and web design by the team of & Smith.
The London based graphic design and branding studio & Smith was asked to rebrand Smack Deli under the new name “Smack Lobster Roll”. This takeaway concept is brought to you by the team behind Burger & Lobster. They offer freshly cooked lobsters in brioche rolls with diverse fillings.
In a first step, studio & Smith developed a logotype that draws inspiration from old hand-painted markings on boats used for lobster fishing. In addition, they produced some illustrations reminiscent of old travel posters but with a more modern touch. These vintage inspired illustrations were used all across the visual identity.
Below you can see some examples of the rebranding project. For more, please visit: andsmithdesign.com
![The business cards with logotype and retro illustrations on the back. The business cards with logotype and retro illustrations on the back.](http://weandthecolor.com/wp-content/uploads/2015/05/1-The-business-cards-with-logotype-and-retro-illustrations-on-the-back.jpg)
![Illustration inspired by old travel posters but with a more modern edge. Illustration inspired by old travel posters but with a more modern edge.](http://weandthecolor.com/wp-content/uploads/2015/05/2-Illustration-inspired-by-old-travel-posters-but-with-a-more-modern-edge.png)
![Smack Lobster Roll - logotype lettering at the takeaway restaurant. Smack Lobster Roll - logotype lettering at the takeaway restaurant.](http://weandthecolor.com/wp-content/uploads/2015/05/3-Smack-Lobster-Roll-logotype-lettering-at-the-takeaway-restaurant.jpg)
![The takeaway food packaging. The takeaway food packaging.](http://weandthecolor.com/wp-content/uploads/2015/05/4-The-takeaway-food-packaging.jpg)
![Freshly cooked lobster in brioche rolls with a variety of added fillings. Freshly cooked lobster in brioche rolls with a variety of added fillings.](http://weandthecolor.com/wp-content/uploads/2015/05/5-Freshly-cooked-lobster-in-brioche-rolls-with-a-variety-of-added-fillings.jpg)
![Smack Lobster Roll - branding by & SMITH design. Smack Lobster Roll - branding by & SMITH design.](http://weandthecolor.com/wp-content/uploads/2015/05/6-Smack-Lobster-Roll-branding-by-SMITH-design.jpg)
![Menu with vintage illustration on the back. Menu with vintage illustration on the back.](http://weandthecolor.com/wp-content/uploads/2015/05/7-Menu-with-vintage-illustration-on-the-back.jpg)
![The responsive Smack Lobster Roll website. The responsive Smack Lobster Roll website.](http://weandthecolor.com/wp-content/uploads/2015/05/8-The-responsive-Smack-Lobster-Roll-website.jpg)