Smack Lobster Roll – Branding by & Smith Design

Smack Lobster Roll – rebranding including logo design, illustration, packaging, print and web design by the team of & Smith.

The London based graphic design and branding studio & Smith was asked to rebrand Smack Deli under the new name “Smack Lobster Roll”. This takeaway concept is brought to you by the team behind Burger & Lobster. They offer freshly cooked lobsters in brioche rolls with diverse fillings.

In a first step, studio & Smith developed a logotype that draws inspiration from old hand-painted markings on boats used for lobster fishing. In addition, they produced some illustrations reminiscent of old travel posters but with a more modern touch. These vintage inspired illustrations were used all across the visual identity.

Below you can see some examples of the rebranding project. For more, please visit: andsmithdesign.com

The business cards with logotype and retro illustrations on the back.
The business cards with logotype and retro illustrations on the back.
Illustration inspired by old travel posters but with a more modern edge.
Illustration inspired by old travel posters but with a more modern edge.
Smack Lobster Roll - logotype lettering at the takeaway restaurant.
Smack Lobster Roll – logotype lettering at the takeaway restaurant.
The takeaway food packaging.
The takeaway food packaging.
Freshly cooked lobster in brioche rolls with a variety of added fillings.
Freshly cooked lobster in brioche rolls with a variety of added fillings.
Smack Lobster Roll - branding by & SMITH design.
Smack Lobster Roll – branding by & SMITH design.
Menu with vintage illustration on the back.
Menu with vintage illustration on the back.
The responsive Smack Lobster Roll website.
The responsive Smack Lobster Roll website.
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