Seafood Restaurant Identity by Josip Kelava

A fresh new brand identity created by Josip Kelava for Willi’s Seafood & Raw Bar.

Melbourne, Australia based graphic designer Josip Kelava had the opportunity to update the existing brand identity of Willi’s Seafood & Raw Bar with a fresh new look. After an initial briefing, Josip Kelava was tasked to develop a visual language that maintains elements from the previous logo in a new “cleaned up” style. Situated in Healdsburg, a small touristic town in northern Sonoma County, California, Willi’s Sea­food & Raw Bar is located in the heart of an important wine-producing region. The restaurant serves an extensive list of small plates along with seasonal cocktails and wines from the region. The diverse menu comprises items ranging from New England Style ‘Rolls’ as well as Latin-inspired skewers to ceviches and tar­tares. Read more about Josip Kelava’s new brand design solution below the first image.

Willi's Seafood & Raw Bar – rebranding by Josip Kelava.
Willi’s Seafood & Raw Bar – rebranding by Josip Kelava.

Josip Kelava’s new brand solution is based on a reduced color palette consisting of blue tones together with light gray and white. Patters of wave structures or several sea creatures result in a vibrant new visual language. His graphic work included the logo, menu, stationery, signage, and numerous branding materials. The following pictures give us some great insights into the new restaurant identity.

You can discover much more of Josip Kelava’s creative work on his website, just check it our here.

Seafood restaurant logo versions.
Here you can see the seafood restaurant logo versions.
Sea life inspired brand patterns.
Three sea life inspired brand patterns. The patterns give the identity its unique and vibrant look and feel.
Stationery set.
This is the stationery set consists of business cards, letterheads, and envelopes.
Business cards.
Here you can see the two-sided business cards.
Envelopes in two sizes.
Envelopes in two sizes. The patterns have been used inside the envelopes.

Feel free and discover more outstanding graphic design and branding solutions on WE AND THE COLOR.


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