Puustelli Miinus – Kitchen Concept Branding by Bond

Branding project for Puustelli Miinus.

Helsinki, Finland based creative agency Bond specializes in graphic design and complex branding projects for a variety of international clients.

The agency was approached to develop the overall branding for Puustelli Miinus, a revolutionary new kitchen concept based on the principle of reduction. Miinus, the chosen brand name refers to this design principle. The entire brand and communication design included countless identity materials, a stationery set, and the development of high-quality imagery. In addition, creative agency Bond designed several infographics to illustrate different facts and features of the kitchen concept.

Below you can see some images of the overall branding project. Photography by Paavo Lehtonen and Angel Gill.

Puustelli Miinus  - identity and communication design by Helsinki, Finland based creative agency Bond.
Puustelli Miinus – identity and communication design by Helsinki, Finland based creative agency Bond.
Print design by Helsinki, Finland based creative agency Bond.
Print design by Helsinki, Finland based creative agency Bond.
Puustelli Miinus  - branding by Helsinki, Finland based creative agency Bond.
Puustelli Miinus – branding by Helsinki, Finland based creative agency Bond.
Infographics and communication design by Helsinki, Finland based creative agency Bond.
Infographics and communication design by Helsinki, Finland based creative agency Bond.
Puustelli Miinus  kitchen concept
Puustelli Miinus kitchen concept
Example of the revolutionary new kitchen concept.
Example of the revolutionary new kitchen concept.

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