Graphic design and corporate identity development by Anastasia Dunaeva for fashion brand Prose.
Anastasia Dunaeva is a graphic designer and branding expert. Together with her team, she was responsible for the development of a corporate identity for Prose, a new fashion brand from the Netherlands. With a decent feminine touch, their collection of handbags is all about quality, minimalism, and elegance. Please read more below the following image.
Anastasia Dunaeva and her creative team decided to reflect the elegance of the bags in the identity through a very simple design. The logotype consists of several adaptions for different needs. Rectangles represent a great variety of bags. Furthermore, a combination of serif and sans-serif typefaces along with a gentle color palette of delicate pastels, images in soft tones, and numerous geometric shapes create a sophisticated look. A few examples can be found below. For more, please visit Anastasia Dunaeva’s portfolio on Behance.