The Collected Works recently partnered with Prolaio, a medical technology company dedicated to enhancing the care of individuals with heart conditions. Prolaio uses wearables to provide real-time data, connecting patients with their care teams. This cutting-edge approach allows individuals to manage their health outside of traditional appointment schedules, revolutionizing how heart care is delivered.
To reflect this innovative method, Prolaio sought a distinct visual identity that stands apart from typical medical branding. The Collected Works eagerly embraced this challenge, crafting a design that embodies the heart of Prolaio’s mission—both literally and metaphorically.
Central to the project was the creation of a visual language that artistically conveys the essence of the heart. The team at The Collected Works developed a custom tool in Blender, enabling the generation of endless variations of key art and patterns. This dynamic approach allowed for a unique visual identity tailored to Prolaio’s pioneering role in medical technology. By adjusting just a few parameters, The Collected Works was able to produce limitless artistic interpretations that bring Prolaio’s brand to life.
Complementing this visual concept is a warm, inviting color palette and a soft, understated hero typeface. The design also features custom iconography and a sense of motion, symbolizing Prolaio’s forward-thinking ethos. Together, these elements create a cohesive and dynamic brand that reflects Prolaio’s commitment to improving patient outcomes through advanced technology.
The Collected Works’ design visually stands out in the healthcare sector, offering a refreshing departure from the often dull and clinical aesthetics of medical brands. Their creative vision aligns with Prolaio’s mission to make a positive impact on countless lives. This collaboration successfully merges artistic expression with groundbreaking medical innovation, capturing the spirit of a company dedicated to advancing heart health in a meaningful and accessible way.
The result is a brand that not only reflects Prolaio’s unique approach but also leaves a lasting impression in the medical world.
All images © by The Collected Works. Don’t hesitate to find other trending graphic design and branding projects on WE AND THE COLOR – your daily dose of creative inspiration.
