Branding by graphic design studio Forth + Back for Possible, an event and live performance design consultancy.
Here comes another outstanding branding project realized by LA-based graphic design studio Forth + Back for Possible, an event and live performance design consultancy specializing in content creation for some of the world’s biggest brands and personalities. They already worked with a broad range of voices, from musicians like Paul McCartney all the way to major events such as the Super Bowl and the Democratic National Convention. Forth + Back was commissioned to help with adapting Possible’s technical rigor and high-level sophistication into a new brand identity that visually communicates the same level as their first-class clientele. Please read more below the following image.
In collaboration with Tenant Studio, they developed a custom typeface consisting of three styles including Line, Regular, and Stencil. The letters are based on the idea of transformation and the concept of translating two-dimensional ideas into a three-dimensional environment. The newly designed visual identity was then systematically implemented across a varying arrangement of printed collateral as well as studio environments and industry level production items.
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