Paper Moon – Visual Identity Design by Catherine Renee Dimalla

Paper Moon – Brand Design.

Visual identity concept by multidisciplinary graphic designer Catherine Renee Dimalla for a self-authored dim sum and lounge in the spirit of historical 1940s Chinatown. The identity is based on a number of illustrations, traditional patterns, colors, typography, and natural materials. The illustrative logo design is inspired by traditional Chinese banners.

Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
Paper Moon Visual Identity Design Catherine Renee Dimalla
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