Concept, branding, graphic design, web design, and art direction by Plus X for NetEase Kaola.
Plus X, a Seoul, Korea-based design studio was commissioned to create a unique brand experience for NetEase Kaola. By identifying the brand essentials, they defined the identity, core values, and design principles. NetEase Kaola is a lifestyle curation platform that introduces a way of life rather than chasing the ever-changing trends. The brand has established a basis for building strong associative images by linking NetEase Kaola with a cute Koala’s story. Plus X was asked to create a whole new brand experience including concept, print and web design. Just have a look below. For more of Plus X’ creative work, please visit their website.