Graphic design and branding by New York City based SAVVY STUDIO for the Museum of Broken Relationships.
The Museum of Broken Relationships originally started as a temporary exhibition but in 2016, the show got its permanent residence in Los Angeles – “the city of dreams and broken hearts.” This location indicates perfectly the museum’s theme with all its diversity. This unique museum showcases a wide range of different items. Each one seems to tell a personal story of a broken relationship. All the pieces allow the owners to express their unique story. Each item and the story behind is full of nostalgia and unforgettable memories.
New York City based Savvy Studio was asked to develop a suitable brand identity that reflects the uniqueness as well as the personal touch of the museum. Their aim was to create a visual vocabulary based on three brand values: familiarity, basic emotions, and a high aesthetic value. Depending on the cultural and local context, Savvy Studio has created a highly aesthetic museum identity. The logotype is based on a broken cycle symbolizing the feeling of being broken and out of place. All communication materials have been designed using desaturated colors to convey a sense of nostalgia and intimacy. Check out the examples below or have a look at Savvy Studio’s website to find more of their work.