Colombian graphic designer Robinsson Cravents has created a striking corporate identity for MOI, a Scandinavian furniture store.

In early 2016, Robinsson Cravents was asked to develop the corporate identity including stationery and packaging system for the Scandinavian furniture brands store, MOI. His graphical solution draws inspiration from the clean shapes of contemporary furnishings. The chosen colors provide a fresh and versatile brand experience. Robinsson Cravents has combined the colors of the Scandinavian flags with different pastels as well as black and shades of grey. In contrast to the varying colors, the logotype looks extremely clean and reduced. It gives the brand concept a little more character and strength. Diverse geometric symbols (which can be found throughout the entire design) are inspired by the style of the Nordic flags. Some images of the sophisticated result can be found below. To see more of Robinsson Cravents’ diverse projects, please have a look at his website or follow this talented graphic designer on Behance.

MOI – Scandinavian furniture store branding by Robinsson Cravents.
MOI – Scandinavian furniture store branding by Robinsson Cravents.
Logotype construction.
The simple and clean logotype construction.
Corporate colors.
The corporate colors are based on the Pantone palette.
Brand and stationery system.
Brand and stationery system.
Stationery
Stationery in pastel colors.
Scandinavian furniture catalog.
Scandinavian furniture catalog.
They offer finest Scandinavian furniture design.
They offer finest Scandinavian furniture design.

All images © by Robinsson Cravents. Do not hesitate to find more brand and graphic design inspiration on WE AND THE COLOR. We show you only the most inspiring work created by outstanding designers and leading studios from all over the world!

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