Here comes another amazing brand identity for your creative inspiration.
Based in Singapore, Jay Liu is an award-winning creative whose work spans the fields of contemporary advertising and graphical design. He just sent over the following branding project for META Performance.
Situated in the heart of Singapore’s business district, META is a high-intensity boutique gym that caters to body and lifestyle transformations. The META Training System allows for personalization; thus, its branding adopts a variable identity that embodies diverse shapes, forms, and weights. Through an adjustable font featured on all stationery applications from print materials to digital graphics and environmental collaterals – every representation of their logotype takes on a different weightage. The use of a monochrome color palette creates an understated, yet cool vibe – energized by the addition of vivid magenta to balance out the look and make it come alive.
Below you can see a few images. For more, please visit Jay Liu’s website. Full credits can be found at the end of the article.
All images © by Jay Liu.
ART DIRECTION / COPYWRITING / MOTION DESIGN / DESIGN — JAY LIU
INTERIOR DIRECTION — LIID STUDIO
DIGITAL DEVELOPMENT — LORD ACUÑA
PHOTOGRAPHY – STUDIO PERIPHERY
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