Studio Copper Reed created this fresh brand identity for lifestyle and fitness destination, Matchbox Fitness.

Matchbox is a new lifestyle and fitness destination, offering an unparalleled experience for members. They approached Copper Reed to become a vital member of the branding and brand development team to create a unique brand for their club and manage the roll-out of the brand across every touchpoint.

Below you can see a few images of the new brand identity. Just take a look at Copper Reed’s website to discover more. Full credits can be found at the end of the article.

Matchbox Fitness branding by Copper Reed
Matchbox Fitness branding by Copper Reed
Matchbox Fitness branding by Copper Reed
Matchbox Fitness branding by Copper Reed
Matchbox Fitness branding by Copper Reed

All images © by Copper Reed.

Agency: Copper Reed (Ireland)
Lead Designer: Michelle McInerney
Design Team: Emma Mullane & Con Ryan