Mary Wong Brand Design by Fork

Branding by studio Fork for Mary Wong, a chain of noodle bars.

Mary Wong is the name of a chain of noodle bars from the Russian city of Rostov-on-Don. They combine asian accuracy with an american spirit.

Moscow-based design studio Fork was responsible for the overall branding strategy, the visual appearance as well as the store and packaging design. They developed a brand identity based on a bilingual but yet simple typography mixed with playful illustrations and graphics. It’s a visual language that reflects both asian tradition as well as Western fast-food culture. Studio Fork created all branding and communication materials, promotional items, stickers, the packaging range, and the store interior. The brand identity combines a sense of reduced objectivity with cute elements and illustrations.

Mary Wong brand design by Moscow based design studio Fork.
Mary Wong brand design by Moscow based design studio Fork.
Mary Wong packaging and branding material by Fork, a Moscow based design studio.
Mary Wong packaging and branding material by Fork, a Moscow based design studio.
Packaging design for a chain of noodle bars.
Packaging design for a chain of noodle bars.
Noodle cups based on simple black and white colors.
Noodle cups based on simple black and white colors.
Mary Wong - Noodle bar package design.
Mary Wong – Noodle bar package design.
Colorful animal stickers
Colorful animal stickers
Store interior
Store interior
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