Branding by studio Fork for Mary Wong, a chain of noodle bars.
Mary Wong is the name of a chain of noodle bars from the Russian city of Rostov-on-Don. They combine asian accuracy with an american spirit.
Moscow-based design studio Fork was responsible for the overall branding strategy, the visual appearance as well as the store and packaging design. They developed a brand identity based on a bilingual but yet simple typography mixed with playful illustrations and graphics. It’s a visual language that reflects both asian tradition as well as Western fast-food culture. Studio Fork created all branding and communication materials, promotional items, stickers, the packaging range, and the store interior. The brand identity combines a sense of reduced objectivity with cute elements and illustrations.
![Mary Wong brand design by Moscow based design studio Fork. Mary Wong brand design by Moscow based design studio Fork.](http://weandthecolor.com/wp-content/uploads/2014/08/1-Mary-Wong-brand-design-by-Moscow-based-design-studio-Fork.jpg)
![Mary Wong packaging and branding material by Fork, a Moscow based design studio. Mary Wong packaging and branding material by Fork, a Moscow based design studio.](http://weandthecolor.com/wp-content/uploads/2014/08/2-Mary-Wong-packaging-and-branding-material-by-Fork-a-Moscow-based-design-studio.jpg)
![Packaging design for a chain of noodle bars. Packaging design for a chain of noodle bars.](http://weandthecolor.com/wp-content/uploads/2014/08/3-Packaging-design-for-a-chain-of-noodle-bars.jpg)
![Noodle cups based on simple black and white colors. Noodle cups based on simple black and white colors.](http://weandthecolor.com/wp-content/uploads/2014/08/4-Noodle-cups.jpg)
![Mary Wong - Noodle bar package design. Mary Wong - Noodle bar package design.](http://weandthecolor.com/wp-content/uploads/2014/08/5-Mary-Wong-Noodle-bar-package-design.jpg)
![Colorful animal stickers Colorful animal stickers](http://weandthecolor.com/wp-content/uploads/2014/08/6-Colorful-animal-stickers.jpg)
![Store interior Store interior](http://weandthecolor.com/wp-content/uploads/2014/08/7-Store-interior.jpg)