LUX Island Resorts Brand Material by & Smith

Identity Design.

Creative agency & SMITH designed the identity, collateral and packaging for LUX Island Resorts.

LUX Island Resorts - Identity and Packaging Design by And Smith
LUX Island Resorts – Identity and Packaging Design by And Smith
LUX Island Resorts - Package Design by And Smith
LUX Island Resorts – Package Design by And Smith
LUX Island Resorts - Brand Material by And Smith
LUX Island Resorts – Brand Material by And Smith
LUX Island Resorts - Identity and Packaging Design by And Smith
LUX Island Resorts – Identity and Packaging Design by And Smith
LUX Island Resorts - Packaging Design by And Smith
LUX Island Resorts – Packaging Design by And Smith

“With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, we contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a ‘light-footed’ commitment to preserving the islands‘ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.”