A sophisticated corporate identity created as a student project by Mina Bakliža for Krčmar Musical Instruments.

Mina Bakliža is a graphic designer and illustrator based in Kragujevac, Serbia. This corporate identity for a fictional musical instrument manufacturing company has been created by Mina Bakliža as a student project. The class was tasked to develop visual identities for a range of different companies. In order to facilitate the design process, interconnect miscellaneous projects and give fellow students some background information, Mina Bakliža has devised a story about the Krčmar family who owns this musical instruments company. The fictional family business has grown into an internationally renowned company, which is well known for manufacturing traditional Serbian instruments. Mina Bakliža has created a visual experience that looks sophisticated, elegant, and timeless. Some images of her work can be found below. For more, please have a look at her portfolio on Behance.

Logo versions.
The identity includes different logo versions.
The brand colors.
Typography: The combination of a classic serif font and a modern sans typeface results in a timeless visual experience.
Black and gold
A sophisticated look in black and gold.
Stationery system.
The stationery system.
Business cards in a box.
Business cards in a box.
Note paper
Note paper.
Stationery footer
Close up of the stationery footer.
Krčmar Musical Instruments - corporate identity by Mina Bakliža
Krčmar Musical Instruments – corporate identity by Mina Bakliža.

All images © by Mina Bakliža. Feel free to find more inspiring projects in our Graphic Design and Branding categories.


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