A branding and e-commerce project by Huaman Studio for J.T.M, a Madrid based brand.
Spanish studio Huaman was commissioned to realize an extensive branding and e-commerce project for J.T.M, a Madrid-based brand that offers manufactured bags from Ubrique, a town located in the province of Cádiz, Spain.
The client asked for a sophisticated brand strategy based on Madrid’s classic noblest spirit. After long discussions with the client and an extensive research phase, they decided to create a logo that combines elements of an antique pocket watch with a marking iron, which was a frequently used tool in the classical world of fur and cattle. The result is a logo in the typical appearance of a monogram. It includes the initials of the company together with a stylish symbolism.
In addition, studio Huaman developed a stationery set, the entire communication materials, a set of classic notebooks, and the design for a new online shop.