Art direction, graphic design, and branding by agency Bratus for the trusted aviation supplier, Incentex.
Founded and lead by Jimmi Tuan, Bratus is definitely one of the most creative graphic design and branding agencies I know. Through carefully crafted designs and meaningful purposes, the Vietnamese agency specializes in a wide range of branding and strategy projects for international clients.
Jimmi Tuan and his team were recently entrusted to work on a new corporate identity for Incentex, a trusted aviation supplier for more than 20 years in the industry. The company is focusing on high-quality products covering above and below-wing uniforms, safety gear, first-aid supplies, personal protective equipment, etc. Their list of clients includes several airlines as well as ground handling, cargo providers, FBOs, MROs, and different airport service companies. Please read more below.
Jimmi Tuan says: “The big challenge we had to conquer was to build up a strong message and inspiring lifestyle for the brand and connect Incentex with today global market.”
Bratus worked closely with the client in order to establish a unique corporate identity and visual language for Incentex. The main goal was to create a corporate identity based on understandable graphic design elements to deliver the brand strategic vision in the most simple way. The result is a fresh, unique, and modern visual language that clearly supports the main purpose and strong development of the brand. Find more information below.
Using the reduced symbol of an aircraft within a circle, the new logo emphasizes the meaning of global connection and international flights. The contrast between positive and negative space creates a more dynamic icon. The air routes have become a key visual of the new design. They can be found illustrated by lines and typography on all applications. In addition, circles and half-circles amplify the main concept. This concept of simple graphic design elements generates a strong visual experience. See more below.