Art direction, graphic design, and branding by agency Bratus for the trusted aviation supplier, Incentex.

Founded and lead by Jimmi Tuan, Bratus is definitely one of the most creative graphic design and branding agencies I know. Through carefully crafted designs and meaningful purposes, the Vietnamese agency specializes in a wide range of branding and strategy projects for international clients.

Jimmi Tuan and his team were recently entrusted to work on a new corporate identity for Incentex, a trusted aviation supplier for more than 20 years in the industry. The company is focusing on high-quality products covering above and below-wing uniforms, safety gear, first-aid supplies, personal protective equipment, etc. Their list of clients includes several airlines as well as ground handling, cargo providers, FBOs, MROs, and different airport service companies. Please read more below.

Branding for the trusted aviation supplier, Incentex.
A graphic design and branding project realized by agency Bratus for the trusted aviation supplier, Incentex.

Jimmi Tuan says: “The big challenge we had to conquer was to build up a strong message and inspiring lifestyle for the brand and connect Incentex with today global market.”

Bratus worked closely with the client in order to establish a unique corporate identity and visual language for Incentex. The main goal was to create a corporate identity based on understandable graphic design elements to deliver the brand strategic vision in the most simple way. The result is a fresh, unique, and modern visual language that clearly supports the main purpose and strong development of the brand. Find more information below.

Business cards
Business cards

Using the reduced symbol of an aircraft within a circle, the new logo emphasizes the meaning of global connection and international flights. The contrast between positive and negative space creates a more dynamic icon. The air routes have become a key visual of the new design. They can be found illustrated by lines and typography on all applications. In addition, circles and half-circles amplify the main concept. This concept of simple graphic design elements generates a strong visual experience. See more below.

Letterhead design
Letterhead design
Letterhead and invoice design
Letterhead and invoice design
Stationery materials
Stationery materials
Brochure
Brochure
Cover design based on minimalist graphics using simple shapes and lines.
Cover design based on minimalist graphics using simple shapes and lines.
Editorial design
Editorial design
Branding materials based on simple graphics.
Branding materials based on simple graphics.
The stationary system
The stationary system
Modern and minimalist graphic design
Modern and minimalist graphic design
Pack card
Pack card
Brand posters
Brand posters
Graphic poster design
Graphic poster design
The prints speak a simple graphic language
The prints speak a simple graphic language
Framed posters
Framed posters
Airline uniform
Airline uniform
Signage wayfinding system
Signage wayfinding system
Creative graphic design and typography
Creative graphic design and typography
Graphic design and branding by agency Bratus for Incentex
Graphic design and branding by agency Bratus for Incentex

All images © by Bratus. Discover more graphic design and branding projects on WE AND THE COLOR.

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