Whether it’s a five-person start-up or a global e-commerce store, every company should invest in a good website. By having a strong online presence, your business can reach significantly more customers, giving it far more opportunities to make a sale. And with Covid-19 fast-tracking remote services in anything from healthcare to dance lessons, it’s never been more important to boost your online presence through your website.
The most important factor to consider with your website is its design. After all, your website is the first aspect of your brand that customers interact with – and first impressions count. A well-designed website, considering everything from your company logo to site navigation, can form a good impression on potential customers, encouraging them to return and browse your products or services. But if a bad web design causes visitors to bounce off your site, or it doesn’t provide them with the relevant information, then you can say goodbye to the possibility of them ever returning. If you don’t know the first thing about web design, you can always hire a web designer to get the job done in half the time.
Want to boost sales through great web design? Read on to find out how.
Leverage your landing page
If you’re a newbie to the world of web design, a ‘landing page’ is the page on your website where visitors ‘land’ after clicking a link. It’s important because it leads users to the services or products page on your website and encourages them to take action – in other words, it’s the key to driving conversions.
If you’re serious about boosting conversions on your website, then it’s time to invest a little love into your landing page. Keep it clean and simple – get rid of clutter that will distract users from clear call-to-actions. Remember to make it as easy as possible for customers to complete the purchase, as any complications could lose you a sale in a heartbeat.
Adapt your website for mobile
With the world spending more time on its phone than ever before, it’s no surprise that mobile applications are dominating the digital space. Computers have become a thing of the past and more and more people are accessing the internet from their mobile device – so if you really want to drive conversions on your website, it pays to invest in a mobile app.
The key here is responsive web design, which refers to creating a website that will be easily adaptable for all devices. The most important thing to consider is that your website will work just as well on a smaller screen than a standard desktop. The more efficient your website works on a mobile device, the higher chance you have of driving conversions.
Harness the power of ‘above the fold content’
‘Above the fold’ refers to the content on the top of a webpage. It’s the first thing you see when you land on a website and doesn’t require any scrolling or clicking. It’s important to put some serious thought into the design of your ‘above the fold content’ as this is your prime opportunity to attract the attention of visitors. Keep design elements minimal – simple, relevant images and easy navigation work wonders as they don’t overwhelm the user as soon as they land on your site.
Boost your website’s load speed
Arguably the most important aspect of any successful website, your load speed is absolutely essential for retaining visitors. We’ve all been there – if a website is painfully slow to load, you’ll simply jump to the next available option on Google. What does that mean? Potential customers will leave before you’ve ever even had a chance to advertise your fantastic services or products.
No matter how beautiful your user interface or web design, it won’t make any difference if users literally bounce off the page. Optimizing your images and videos, using a CDN, and using a caching plugin is just a few of the ways you can improve your website’s load speed.
When it comes to increasing sales on your website, the secret is in its design. If you’re a newcomer to the industry, why not hire a web designer or web developer to help revamp your website, or even create it from scratch? Before you know it, you’ll have so many sales coming in you won’t know what to do with them!
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