THE GUARDIANS* wine packaging design by Mousegraphics.
Mousegraphics is a Greek agency with a team consisting of currently 10 designers as well as an illustrator, a photographer, a creative strategist, and an office manager. The versatile team was commissioned to design a unique wine packaging design concept for THE GUARDIANS*. Goal was to create a fun and distinctive brand visual for a new line of wines. The 3 new varieties, consisting of a red wine, a white wine, and a rose should be presented in the most interesting way.
The client is an old family business of excellent winemakers deeply rooted with their vineyards.They use only organic farming methods to produce high quality wines, while protecting the ecosystem and the environment. This natural method of farming has been the inspiration for the use of a scarecrow as distinctive symbol for the new assortment of wines. Agency Mousegraphics collaborated with Greek artist V. Karouk to draw and then construct 3 different scarecrows that represent the white, red, and rose labels.