A visual system created by graphic design studio Plácida for Granada, point of view.
Titled “Granada, point of view”, the Museum Casa de los Tiros proposes a series of conferences themed around the city of Granada as a place of attraction and inspiration for travelers, intellectuals, and creators.
Graphic design studio Plácida developed a visual system that directly alludes to the name of the conferences. Furthermore, their aim was to produce a graphic identity that serves as a point with many variables. This way, they expressed the heterogeneity of the lectures in order to provide a dynamic and unique design code for each category, generating different variants of the physical point of view. To emphasize the diversity and multiplicity of lectures that take place in the museum every year, they used an open color code.
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