Rebrand project by studio Manual for Demand Media.
The San Francisco, California based design and visual communication studio, Manual was commissioned by Demand Media, a leading content and social media company to actualize their Content For Real Life positioning with a complete rebrand. The company serves as a core source for many publishers and leading sites from all over the world.
Manual’s creative team developed different strategic sessions and created a visual vocabulary for Demand Media’s external and internal communication. The new visual identity is based on a bold, colorful, and playful design for all printed matters as well as motion and marketing materials. A striking feature of the new visual identity is the iconic ‘D’ logo. It conveys the concepts of connectivity and action.