Demand Media – Rebranding by Studio Manual

Rebrand project by studio Manual for Demand Media.

The San Francisco, California based design and visual communication studio, Manual was commissioned by Demand Media, a leading content and social media company to actualize their Content For Real Life positioning with a complete rebrand. The company serves as a core source for many publishers and leading sites from all over the world.

Manual’s creative team developed different strategic sessions and created a visual vocabulary for Demand Media’s external and internal communication. The new visual identity is based on a bold, colorful, and playful design for all printed matters as well as motion and marketing materials. A striking feature of the new visual identity is the iconic ‘D’ logo. It conveys the concepts of connectivity and action.

Yellow poster design for Demand Media.
Yellow poster design for Demand Media.
Set of business cards designed by Manual for Demand Media.
Set of business cards designed by Manual for Demand Media.
Notebooks with illustrated cover design.
Notebooks with illustrated cover design.
The press folder of Demand Media, a leading content and social media company.
The press folder of Demand Media, a leading content and social media company.
Light blue poster created by studio Manual.
Light blue poster created by studio Manual.
Minimalist red poster.
Minimalist red poster.
Typographic poster design.
Typographic poster design.
A huge set of custom icons.
A huge set of custom icons.
Black bag printed with several icons.
Black bag printed with several icons.
Different adverts by Manual.
Different adverts by Manual.
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