Stunning Brand Design.
We found this stunning graphic design project for the brand identity of Sony PlayStation’s US based Creative Services Group (PDSG) in the Behance portfolio of Alex Townsend, a Matakana, New Zealand based freelance art director and graphic designer.
The PDSG Creative group is an internal creative group working across the disciplines of video, live-action, motion-graphics, illustration, graphic design, fabrication, sound, music and digital represented by five teams; Music, Sound, Visual Arts, Fabrication and Creative.
The logo represents the five divisions as part of one coherent mark, a five sided pentagon. Each division shares it’s own individual colour palette. The mark inspired by origami key to Sony’s origins needed to fit within the Sony brand and be easily recognisable across Sony’s world wide studios.
This is incredible. I love it.