Stunning Brand Design.
We found this stunning graphic design project for the brand identity of Sony PlayStation’s US based Creative Services Group (PDSG) in the Behance portfolio of Alex Townsend, a Matakana, New Zealand based freelance art director and graphic designer.
![Corporate Colors and Logo Versions for Sony PlayStation's US based Creative Services Group Corporate Colors and Logo Versions for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Corporate-Colors-and-Logo-Versions-for-Sony-PlayStations-US-based-Creative-Services-Group-34657.jpg)
![Corporate Logo Design for Sony PlayStation's US based Creative Services Group Corporate Logo Design for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Corporate-Logo-Design-for-Sony-PlayStations-US-based-Creative-Services-Group-6434557.jpg)
![Corporate Logo Design for Sony PlayStation's US based Creative Services Group Corporate Logo Design for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Corporate-Logo-Design-for-Sony-PlayStations-US-based-Creative-Services-Group-35346.jpg)
![Stationery Design for Sony PlayStation's US based Creative Services Group Stationery Design for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Stationery-Design-for-Sony-PlayStations-US-based-Creative-Services-Group-43557.jpg)
![Business Card for Sony PlayStation's US based Creative Services Group Business Card for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Business-Card-for-Sony-PlayStations-US-based-Creative-Services-Group-433462.jpg)
![Branding for Sony PlayStation's US based Creative Services Group Branding for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Branding-for-Sony-PlayStations-US-based-Creative-Services-Group-453463346.jpg)
![CD and Cover Design for Sony PlayStation's US based Creative Services Group CD and Cover Design for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/CD-and-Cover-Design-for-Sony-PlayStations-US-based-Creative-Services-Group-354656.jpg)
![Car Design for Sony PlayStation's US based Creative Services Group Car Design for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Car-Design-for-Sony-PlayStations-US-based-Creative-Services-Group-34557.jpg)
![Branding for Sony PlayStation's US based Creative Services Group Branding for Sony PlayStation's US based Creative Services Group](http://weandthecolor.com/wp-content/uploads/2012/12/Branding-for-Sony-PlayStations-US-based-Creative-Services-Group-346.jpg)
The PDSG Creative group is an internal creative group working across the disciplines of video, live-action, motion-graphics, illustration, graphic design, fabrication, sound, music and digital represented by five teams; Music, Sound, Visual Arts, Fabrication and Creative.
The logo represents the five divisions as part of one coherent mark, a five sided pentagon. Each division shares it’s own individual colour palette. The mark inspired by origami key to Sony’s origins needed to fit within the Sony brand and be easily recognisable across Sony’s world wide studios.
This is incredible. I love it.